Driven

About Us
driven communications big ideas

Who We Are

Our mission is to walk in each morning, excited to do great work. And walk out every night, knowing that we've done it.

In 1996, we had a vision forged on the importance of intense relationship marketing. Creating opportunities through non-traditional means that convinced clients in traditionally conservative industries to think "outside the box." We quickly found a select, forward-thinking client list willing to take risks when shown the rewards of thinking differently. Now that the non-traditional has become traditional, we continue to explore ideas that no one has thought of, for clients willing to take a chance in order to capitalize on them. And one day, be the advertising agency to come up with a much less cliché term than "outside the box."

No project starts without research. All types of research. We talk to you. We talk to your employees. To your customers. Even your competitors. We talk. We listen. We learn.

Then we develop strategy.

Only then do we go to work. Generating ideas. Lots of ideas. Followed by lots more. We make certain you're not just out there...but out there saying the right things to the right people at the right time. And that you are listening to what your audience is saying back to you.

Then we do it all over again.

Newsworthy

Panasonic Automotive remained a top supplier of automotive infotainment systems, putting it at the forefront of the fast-growing market for equipment that delivers information and entertainment to motorists.

Panasonic along with the rest of the Top 10 infotainment suppliers accounted for nearly two-thirds of all motor vehicle infotainment revenue.
Read More >

Rose Pest Solutions is one of those services nobody wants to think about, until it's needed. Turns out a lot of people needed it. Using analytics, Driven identified audience behaviors which were used to create a targeted SEO/SEM campaign which improved SERP rankings for high value keywords and targeted areas reporting increased pest activity with an efficient combination of mobile campaigns, social engagement and PPC campaigns.

The result? Increased web traffic three years in a row, 100,000 unique visitors annually, a 50% increase in goal conversions year over year and some very loyal new customers.
More about Rose Pest Solutions >

In keeping with it's montra "the excitement of a live performance" Panasonic premium audio brand Fender Premium Audio will partner with several music festivals and artists to create digital content promoting the brand. Driven developed the model combines the efforts of multiple brand partner, festivals and artists, to amplify the message that the premium audio system is one of the best in the biz.
See What Artists Say About Fender Premium Audio >

Team

Meet The Team

greg wilson director of digital
deann forbes director of strategy
Our friend Dave - forever part of the team
Bill Biliti Creative
stacy dannewitz project manager
somebody's dad
driven team with ben folds
driven communications office
driven communications hitsville USA
chris wilson content creator
driven communications jassfest
driven communications sundance film festival
avanthi govender shows and events producer

DeAnn Forbes

Greg Wilson

Bill Biliti

Stacy Dannewitz

Claudia Vala

Avanthi Govender

Clients

From health care to head gaskets One of Michigan's most successful advertising agencies.

shows and events

Who we do it for.
Cars. Beer. Football. Music. Bugs! These are the areas of our expertise: an impressively odd combo of cliental? You bet. But when you work with the likes of automotive suppliers and craft brewers, music industry legends and the NFL – not to mention one of the most trusted pest control companies in the country, you have to be a little odd yourself.

Some names you may or may not know, but their results speak for themselves.
Panasonic Automotive • Huron Valley-Sinai Hospital • Frankenmuth Brewery • Freudenberg-NOK • Detroit Lions • Rose Pest Solutions • Advance Capital Management • A. G. Simpson • Alcoa Automotive • Continental • Fidelity Bank • First United Methodist Church • Ford Field • LBF Group Accountants & Advisors • NFL Player Representation • Sam Hornish, Jr. • Vattikuti Foundation • William Beaumont Foundation

Services

7

Research

You’re an expert in your field. Our goal is to become experts in your field, too. We learn your business inside and out and six ways to Sunday.

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Strategy

Our strong suit. Without a sound blueprint, what you want to say, where you want to say it and who you want to say it to is lost. Bells and whistles are useless if they’re ringing and blowing in the wrong place.

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Digital Marketing

Awareness is no longer considered ROI. No more hiding behind focus groups. You're either doing it right, or you're not. Your audience will decide. To achieve success all disciplines must work together to serve one very clearly defined objective...including search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC), local business marketing, social media marketing, email campaigns and community/review management to name a few.

E

Content Marketing

We're out to court your customers. To get their attention, introduce them to your brand and give them a compelling reason to engage. Meaningful content can take many forms, eminate from just about any source and live perpetually.

Portfolio

detroit auto show activation

Auto Show

Panasonic Automotive press event at North American International Auto Show in Detroit featuring performance by Ben Folds.

Grammy Musicares activation

Grammy MusiCares

Acura & Panasonic Automotive Event Sponsorship

frankenmuth brewery branding

Frankenmuth Brewery

We're Bock!

advance captial branding

Advance Capital

Strategy before every move.

michael Zadoorian website

Michael Zadoorian

michaelzadoorian.com

els studio digital content

ELS Studio

Studio Video

huron valley hospital print

Huron Valley-Sinai Hospital

Care is Critical.

benecke kaliko activation

Benecke-Kaliko

North American Launch.

els studio digital promotion

ELS Premium Audio

Facebook promotion.

pennies for africa logo

Pennies For Africa

Fundraising campaign.

command alarm website

Command Alarm

Launch.

detroit lions outdoor

The Vault

Featured concept from years gone by.

fender premium audio digital content

Fender Premium Audio

Introducing Fender Premium Audio

fidelity bank custom vehicle

Fidelity Bank

FB Cruiser

ford field collateral

Ford Field

The Warehouse

rose pest solutions CRM

Rose Pest Solutions

Bug Collection

continental automotive collateral

Continental

Safety Is Not An Option

franenmuth brewery digital content

Frankenmuth Brewery

"Yodel"

grammy awards print

Grammy Awards

"Two Historic Nights"

ben folds tour activation

Ben Folds Tour

"Social Content"

grammy pro print

GRAMMY Pro

"The Voice"

65 north branding

65 North

65 North Brand Identity

fender premium audio ditigal content

Fender Premium Audio MoPop Festival Branding

MoPop Festival

els premium audio digital content

ELS Studio Premium Audio

ELS Studio Premium Audio - Acura NSX

Contact

Contact Info

We would love to hear from you in any form.

Voice • text • email • facebook • LinkedIn • hangout • skype.

Keep in touch!

Driven Communications

950 S. Old Woodward, Birmingham, Michigan 48009

For more information please contact us at:
info@drivencom.com

(248) 430-2627